Independent rating of Noro-Moseley Partners VC fund
Overall rating:
11 reviews
About Noro-Moseley Partners VC fund
Website:
Founded:
1983
Number of funds:
2
Number of investments:
131
Number of exits:
42
Headquarters:
Organization type:
Venture Capital
How Noro-Moseley Partners VC fund invests
Average ticket size:
10.3M USD
Biggest investment:
38.6M USD
Would lead round:
Yes
Would coinvest:
Yes
Countries where invested:
Sectors of interest:
Software, Health Care, SaaS, Network Security, Medical, Marketing, Logistics, Information Technology, Artificial Intelligence, Advertising, Wellness, Supply Chain Management, Shipping, Service Industry, Security, Same Day Delivery, Retail Technology, Pharmaceutical, Messaging, Machine Learning, Legal Tech, GovTech, Enterprise Software, Employment, Employee Benefits, Elder Care, E-Commerce, Delivery Service, Cyber Security, Computer, Charity, Biotechnology
Founders' reviews of Noro-Moseley Partners VC fund
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Older than a year by non-portfolio founder
An Honest, Balanced Perspective
The pitch process with Noro was straightforward. They were consistent in communicating the steps in their diligence process, which I found to be thorough and efficient. The team's perspective on and understanding of the nuances of B2B sales processes made them a solid fit for us.
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One of the Best Ongoing Day In/Day Out Partners Out There
I have run two companies that took money from NMP. They consistantly show up to do real work and provide real value. They dont take every opportunity they see but once in, they dig deep and are willing to provide whatever value they can when asked. In my current assignment, I have members of the team, customers and partners I wouldnt have found had it not been for the partners at NMP. I will seek out their money and time as a first stop on my next start up.
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Solid People, Seem Tentative
Could be the overall climate, but this team seems tentative in their decision making right now. As compared to others I have been pitching over the recent couple of months, they were very slow in the process and seemed to always need "level 3" detail after previously saying they just needed to get to "level 2" on this or that.
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Reasonable Later Stage Firm
Good team and fairly connected, though not overly aggressive...
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Good Team Structure
We pitched Noro about a month ago. We are currently in the diligence stage. I worked primarily with Greg Foster and Mike Elliott. Both great guys. I found their team to be very easy to work with. I like their team structure of a former operator and another that is more purely aligned with the financial side. They have been very courteous during the entire process. Although this sounds like a basic compliment, it seems to be lacking in many other firms. They also seem less likely to monkey with your vision. I do not have a deep wealth of experience in this process, but it has worked well to this point.
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Conservative Southern Boys, Limited in Tech Saavy
Very traditional money, very conservative business viewpoint. They only have one parter that is tech saavy (Alan Taetle), but have made some new hires in recent years. So, may be getting better. Like most VCs, only had enough time to attend our board meetings, but did not really have the time to dig in and understand our business. Caused issues at times at our board meetings, as they were not always in sync with us or the other investors.
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Pleasant Surprise
Prior to pitching them, I had heard they don't do early stage tech deals and were a little old-school and staid. But I was introduced to a Alan Taetle, a well-respected partner who was aggressive, positive, and "got it" right away. After the first pitch, they moved fast, were willing to lead a deal or be part of a syndicate, and ended up introducing us to a great West Coast VC who co-lead our deal. They have also added a strong new partner with tech and media experience who complements the team well. So far they have added good value on the board, especially with media connections and local recruiting.
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Recently Funded by Noro
I worked for a company backed by a California venture firm in the past. This was my first time to raise money on my own and I worked with Mike Elliott and Allen Moseley at Noro. They were great to work with - asked really good questions and made decisions quickly. Our company is more of a business services company so I cannot speak for how they view deeper technology or scientific investments. But if you work in business services, I can endorse Noro-Moseley highly. Great people, very well connected and they have added a lot of value to our company. Compared to a loose, uneven relationship with a highly respected California VC, I have been pleasantly surprised with the feeling of partnership that Noro creates. I am glad that we chose to take money from them - they have provided more than we expected.
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Direct and Helpful...
I presented opportunities and always found them to be upfront and constructive. Despite not funding, they remained in touch and provided solid support and introductions as we grew and exited. French and Taetle specifically have proven willing to provide helpful thinking and always follow-up. Agreed Atlanta lacks the local VC base one would desire, but NM has played a supporting role, not a destructive one. Perhaps more conservative, but they are clear about it and, if allowed, will help with alternatives.
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Not a True VC
Have to agree with the other comment. These guys aren't VCs. They are private equity. A couple years ago I got an email from them stating that they were looking for deals with $5M+ in revenue, a track record of profitability and an industry leader. That isn't Venture Capital.
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Later Stage
I have done several deals in their market. My impression from pitching them is that they are more like private equity than VC. Maybe they have gotten defensive in their old age. If you are a later stage company, they may be perfect for you.